May 3, 2012 | | Comments Off on TEMPORARILY “FREE”


The visa sign really got me thinking, as the word didn’t have any symbolization to me and in fact to the millions of people who use plastic everyday. I felt like the visa sign felt guilty, as it encouraged people to spend without knowing the background story first. The juxtaposition of the blue and yellow colors could throw off any consumer wanting to purchase something without being able to know the implications of their actions. With the temporarily “free” statement, the sign speaks to the juxtaposed colors as both the money is temporary, never an endless amount and that the money is required to be paid back.


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